Intersos, when marketing takes over from reason

14 Ago

intersos staff

Intersos does not tire to repeat: Mission there was really nothing to say.
After 22 days of heated debate on the transmission Mission by RAI1 with official positions including that of President of the House, the meticulous criticism from the majority of the Italian NGO‘s, two episodes shot the first in South Sudan in 2012 and the second in Congo, July 2013, bureaucratic”shortcuts”  in African countries to make shooting faster and without the control of the Congolese authorities, the resignation of one of their comunication office staff in Rome and the critically intervening of one of their former operator, August 12th the Intersos General Manager insists on a new editorial published on the website of the NGO: “Among the many things, these days we were accused of silence. There was in reality nothing to say.

I remain amazed of this suicidal choice of markenting adopted by the NGO that continues to refuse dialogue required aloud by various media related to the world of Cooperation and NGOs. I have buzzing a little thought.
On Mission there is much to said for who love the information and a lot to hide for who love the easy marketing.

Fulvio Beltrami
Kampala, Uganda



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